This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of ...

"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct ...

Professor Alan Tapp is Professor of Marketing at the University of the West of England. Bibliographic information. Title, Social Marketing Always Learning.

Dr Alan Tapp is Reader and Research Unit Director in Marketing at Bristol Business School. He worked for many years in the industry, including at BT, before ...

Alan Tapp. Edition, 2, illustrated. Publisher, Financial Times Prentice Hall, 2000. ISBN, 0273646818, 9780273646815. Length, 435 pages. Subjects. Business & ...

... Alan Tapp. Pearson, 2013 - Business & Economics - 350 pages. This text explores the ... Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp.

May 4, 2021 ... xiii, 369 pages : 25 cm.

... Alan Tapp. Pearson Education Australia, Feb 26, 2016 - Juvenile Nonfiction - 336 ... Lynne Eagle, Stephen Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp.

Jul 5, 2022 ... Principles of direct and database marketing. by: Tapp, Alan. Publication date: 2000. Topics: Direct marketing, Marketing direct. Publisher ...